Blog
What I learned from the work itself: personal branding, building a company that runs on systems, and managing a team.
Personal branding
14 November 2026 · Personal brandingViews are not results. What should you measure instead?
A video got 1,000 views and only one person called. Is that a failure? No. It might be the most successful video you ever posted.
14 November 2026 · Personal branding“Everyone is doing it”. That's exactly why you should
“Everyone is doing it, and I don't want to be like them.” It's the sentence I hear most from experts when we talk about being visible. My answer is always the same: true, and that's exactly why you should do it.
14 November 2026 · Personal branding“Being visible is beneath my position”
A consultant with 20 years of experience said it to me. Meanwhile, someone with far less experience is the one people know.
From experience
14 November 2026 · From experience