About

Who am I?

I'm Hassan Linjawi, founder and CEO of SELF. I live and work in Jeddah.

SELF is an agency specialised in personal branding, marketing and production. We started about 5 years ago, and today we work with more than 50 clients at the same time, most of them doctors and specialists, with a team of 20.

What exactly do I do?

I help experts show up clearly: who they are, what they offer, and why people should trust them. At SELF we have worked with more than 150 personal brands.

Our work is not just filming. We start with a clear strategy, then we film, design and manage the accounts, and we measure the results in numbers.

Why do I build the systems myself?

My background is software engineering. When SELF grew we needed a system that keeps the work moving without depending on one person, so I built it: SELF Team for the team, and the SELF Hub app for clients.

I believe a company that depends on its owner for everything is not a company. That's why I write a lot about systems, delegation and choosing the team.

What's under SELF?

Besides the agency, we have a production company with its own studio, an events management company, a technology company that builds and manages systems and builds websites, and STAGE, a structured program for building a personal brand.